Essay on SWOT Analysis of E-Commerce Website
The introduction of Electronic Commerce in the travel and tourism industry brings a lot of benefits and convenience to NYTS. It not only helps to boost the overall performance in terms of revenue and efficient customer services for NYTS but also improves their management operations. The most significant improvement of …show more content…
· The company has the opportunity of making a high profit because it is linked to three major central reservation systems with access to 100 airlines and 10000 hotels worldwide.
· The company is also optimistic of penetrating into new and existing markets on the global platform, thus quickly building up a critical mass of loyal customers.
· Since its website is too shallow and less attractive, their competitors will enhance their website to be more attractive and provide detailed information therefore resulting to NYTS to lose their customers.
· Most of the travel and tourism websites allow customers to access as much information as they want, unlike FMtravel.com where one has to register first in the site in order to surf through the website to get more information regarding the holiday packages being offered.
There are numerous errors in the company's current website and many can be found in the front page itself. The existing front page has useful links to benefit their customers. However, referring to their linked web pages, clicking the icons weather, travel tips, traveling guide, currency exchange, getaway ideas and gallery do not produce any results.
The current website has also failed in