Tupperware Essay

1872 Words Sep 14th, 2015 8 Pages
Tupperware Brands Corporation (Tupperware Brands) is a global direct-to-consumer company engaged in the manufacture and sale of Tupperware products and cosmetics and personal care products. Ever since it was created by Earl Tupper in 1948, Tupperware's products have been a staple of the American home. In 2005, Tupperware started its expansion by increasing the diversity of its products. Tupperware Brands has expanded to almost 100 countries around the world under its eight brands -Tupperware, Armand Dupree, Avroy Shlain, Beauticontrol, Fuller, NaturCare, Nutrimetics and Nuvo. Tupperware Brands Corporation is the leading global marketer of innovative, premium products across multiple brands utilizing a relationship-based selling method …show more content…
Other criteria contributing to the ranking includes social responsibility, people management, quality of products/services, and quality of management, financial soundness and long-term investment value.
Background
In 2000, Tupperware, headquartered in Orlando, Florida, remained one of the world's leading manufacturers and sellers of plastic food serving, storage, and preparation products. Tupperware was one of the most well recognized brand names in the world. Tupperware's core product line included food storage containers to preserve food freshness through the well-known Tupperware seals. The company also had an established line of children's educational toys, serving products and gifts. New product development continued to be an important part of the company's growth strategy. The line of products expanded over the years into kitchen, home storage and organizing uses. This included products such as Modular Mates, Fridge Stackables, OneTouch canisters, the Rock N'Serve line, Meals in Minutes line, Legacy Serving line, and the TupperMagic line, as well as the Expressions line, the Luxuria line, Ultra Plus and OvenWorks, Salad Spinner, E-Series ergonomic knives, Multi Organizer water filters, mixers, blenders, flower vases, ComfortClean Squeegees, and BagKeepers. The development of Tupperware's new products differed in various markets, due to dissimilarities in cultures, life-styles and needs. Tupperware positioned its products at the upper end of

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