The, The Keys And Brand Success Are Self Definition, Transparency, Authenticity, And Accountability
About Almay Cosmetics Almay was founded and named after Alfred and Fanny May in 1931 with the intent of providing gentler cosmetics to women (History of Almay, n.d.). Almay provides hypoallergenic and sensitive skin, skin care products and makeup. The makeup is offered in flattering colors and both the makeup and skin care products are offered to those with sensitive, dry, and fragrance free needs. Almay is sold at all major drug stores, Wal-Marts, and Targets at reasonable prices. Also, Almay is a subsidiary of Revlon, Inc. a holding company.
Since Almay’s inception, it has been different from the rest. It started with a chemist husband trying to produce makeup that his sensitive skinned wife could wear (History of Almay, nd.). Today Almay is still set apart from other cosmetic makers by offering a wide range of products for women of all ages. It doesn’t matter if a lady needs fragrance free, something for sensitive skin, or something for the extremely dry skin, Almay has…