Essay The Success Of The Hotel Industry

738 Words Mar 9th, 2016 3 Pages
The hotel industry has completely changed in the past ten years. Even this year for the merger between Marriott and Starwood, hotels became more environmentally friendly, or having theme park resorts. But these aren’t even the biggest trends. Today hotels are focusing their attention to the increasing demographic group of the Millennials. With that in mind hotels are interested in a couple factors first starting with what is a Millennials. Next what demands and need Millennials have, how they travel, what type advertising that attraction Millennials the best. Final how they plan do their own vacation. These are all factors that hotels are looking into. Millennials are the new upcoming generation to watch for. According to The Hotel Show (2016) Millennials are believed to be between the ages of 18 to 34. Some characteristics of Millennials are that they believe that traveling is very important. Millennials travel more but know how to spend less. They are always connected to technology. Rely on stories or reviews to book a venue. They seeks for something unique and interesting. Lastly, Millennials have a high expectation and everything needs to be done fast. Hotels are matching these demands through different approaches. For example, hotels are always making sure that they are always updated with newest technology, could be through high speed internet access, or to have meeting rooms with the latest visual aides. Hotels are completely rethinking of the hotel itself. (Rauch,…

Related Documents