Essay on The Media And The Mass Media

1003 Words May 7th, 2016 null Page
Virtually everything about human beings sends a message; we express ourselves through the clothing we wear, our hobbies, and even the other humans with whom we associate. It is obvious that we are influenced by each other both near and far, through direct contact and the mass media. One has only to pass a grocery checkout line to see the Kardashians’ latest antics and how to lose five pounds. The content constantly shoved at us by the media is packed with messages about who we ought to be and what we ought to think, feel, and purchase. These messages vary based on which type of media one chooses to consume. + One can see Marshall McLuhan’s belief, “the medium is the message,” in both mediums “hot” and “cool.” * Three areas to be covered are the “cool” medium of music, the “cool” medium of comics and the “hot” medium of the internet. *Music is a “cool” medium that has been a form of human expression throughout history. “The railway did not introduce movement or transportation or wheel or road into human society, but it accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work and leisure” (McLuhan). Similarly, music has existed throughout history as a way for human beings to transmit a message; the ballads of minstrels spun tales of the medieval world, Gregorian chants conveyed the worship of Roman Catholics, and operas, ballets, and symphonies provided a mostly secular form of audiovisual entertainment. Tribal…

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