Essay on The Masked Women And Domestic Violence

1208 Words Nov 30th, 2015 5 Pages
The Masked Women “Females’ ages 18 to 24 and 25 to 34 generally experienced the highest rates of intimate partner violence” (“Statistics”). Young people are experiencing traumatic and life threating situations. They are often too frightened to speak out or even talk to someone they know well. The ad “It Rarely Stops” by The National Domestic Hotline was posted on YouTube in September 2015. In this ad, a young women is gazing into her bathroom mirror (the camera) with a sorrowful look on her face. She is covered in bruised and blood. She tries to mask her scars with makeup; however, this action is useless because the physical trauma continually comes back. In the end, a sound is heard behind the close door and she twists her head back quickly in fear. “It Rarely Stops” uses specific elements to create an impacting PSA with a powerful message about domestic violence.
The National Domestic Violence Hotline’s ad “It Rarely Stops” is a very short video that thoroughly gets its message across. The ad starts off with a close up of the face of a battered women whom is gazing into a mirror (the camera). She has a sorrowful and fearful expression upon her face. Her blue eyes are glossed over as if she has been crying. She is shaking heavily as she tries to hide her bruises by covering them up with makeup. She manages to mask her wounds temporarily. The camera slowly zooms out to reveal bruises and wounds as they slowly reappear on her face and neck. After the camera stops zooming…

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