Trending Worldwide: Korean Wave
Rosanna Danica B. Maguad
TRENDING WORLDWIDE: KOREAN WAVE Unlike in the past, Philippine Media is now a combination of various Asian entertainments. It imports TV series and movies from neighboring Asian countries. Imported movies are then dubbed in Filipino and streamed in our country. ABS-CBN, one of the top TV stations in the country, started to explore foreign TV series last 2003. This was “Meteor Garden,” a Taiwanese drama series. Because of the boom of the said series, GMA 7, a rival of ABS-CBN, made the same move. They also brought in various teleseryes from other Asian countries. They were the first one to air Korean dramas. Although, both stations tried Japanese, Thailand, and Taiwanese series,
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Super Junior-M is a sub group of Super Junior which concentrates on Mandarin songs. Social Media such as YouTube, Facebook, Tumblr and Twitter are recognized to be international tools for K-pop and Hallyu as a whole. One notable success of K-pop is when TVXQ or Tohonshiki gained the record in the Guiness Book of World Records as having the world’s largest official fan club. Also, Will.i.am. of the Black Eyed Peas released a song entitled “Check It Out” in Korean text (“Korean wave,” n.d.). Another strong feature the wave could offer is the Korean drama. According to Kim Youna as stated in The Korean Wave (n.d.), Korean dramas are emotionally powerful. Also, young viewers desire to achieve the representation of modernization depicted in the dramas. It also explores historical dramas such as “Jewel in The Palace” and “Queen Seon Duk.” The dramas stress that Korea still retains its traditions and culture despite of the global modernization. Lastly, Korea’s historical colonial victim hood is pointed out as an intriguing reason behind the popularity of today’s “Korean Wave.” There are positive effects brought by the wide spread of the Wave.
The South Korea’s tourism increased its foreign tourists from 2.8 million to 3.7 million in 2004. It mostly composed of Korean wave-loving Asian women (Faiola, 2006). According to Kim (2008), the house of Bae Yong Joon’s character in Winter Sonata was one