Kevin S Dozier
Prof. Juanita Edwards
ACC 557 Financial Accounting
11 Mar 2013
Introduction to Coca-Cola Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta Georgia. It is best known for its flagship product Coca-cola. The company offers more than 500 brands in over 200 countries and serves over 1.7 billion servings per day. The company’s stock is listed on the NYSE and it is a part DJIA, S&P index and the Russell 1000 index. The company had revenues of $48.01 billion in the year 2012 and a net income of $9.01 billion. Coca-cola has a total asset base of 86.17 billion and 146200 employees worldwide. Coca-Cola’s current chairman and chief executive is Muhtar Kent.
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PepsiCo foods generated 63% of the net worldwide revenues while 37% of the revenue came from beverages in 2012. Pepsi brand generated the most revenues with about $20 billion in revenues, followed by mountain dew with around 12 billion, the others followed in the order they are listed in above with Walker’s potato chips being the last of the 21 brands listed above. PepsiCo distributes its own product in parts of Europe while it uses contract manufacturers in other areas (PepsiCo, 2013). The main target markets for PepsiCo include the age group 14-30 which has always been the main target market for Pepsi. Historically, Pepsi has always targeted teens with heavy advertising teen oriented ads. Pepsi also supply’s its concentrates to restaurants that they have contracts with. Another market segment that Pepsi targets are grade schools, colleges and universities. PepsiCo main suppliers include; Sandora, Sadochok and Toma juice brands which supply Pepsi’s concentrate, while G.D Searle and company supplies PepsiCo with NutraSweet for PepsiCo diet soft drinks. Ball metal beverage packaging produces Pepsi’s aluminum cans. Amcor produces PETS for Pepsi. It also manufactures plastic bottles for Gatorade (Wyatts, 2012).
PepsiCo Growth and Expansion PepsiCo acquired Mabel, a Brazilian cookie and cracker maker in September 2011. Mabel is the second largest