Strategic Plan, Part Ii: Swott Analysis Essay examples
• External forces and trends considerations: • Legal and regulatory • Global • Economic • Technological • Innovation • Social • Environmental • Competitive analysis • Internal forces and trends …show more content…
Action Adventures will mirror the general purpose of a travel agency. The vast difference being that Action Adventures will plan and seek out high energy action sports adventures for those that are more daring and seek a vacation of a lifetime. The market is currently saturated with individual operators that offer one specific extreme action sport adventure. Action Adventures will bring to together the enthusiast and the providers.
Strategic planning will determine the course of this new business. A strategy provides a framework for managerial decisions, reflecting a company's awareness of how, when and where it should compete; against whom it should compete; and for what purposes it should compete. (Pearce, Robinson 2004) As an owner of an Extreme Adventures, planning business strategies is the first thing, followed by the company's purpose. A mission