Strategic Management Essay

12500 Words May 18th, 2014 50 Pages
Analysis of Household appliances Industry


• Color Television : CTVS Ø Recent Performance Ø Industry Structure Ø Industry Trends •Refrigerators Ø Recent Performance Ø Industry Structure Ø Industry Trends •Washing Machines Ø Recent Performance Ø Industry Structure Ø Industry Trends •RACs Recent Performance Industry Structure 2 Industry Trends

:3 : 12 : 17 : 41 : 48 : 53 : 68 : 75 : 79 : 91 : 98 : 101

• Demand Review and Growth Projections Ø CTVs Ø Refrigerators Ø Washing Machines Ø RACs • Costs and Profitability Analysis • Critical Success Factors • Impact Analysis • Player Profiles

: 117 : 127 : 140 : 151 : 164 : 186 : 196 : 203

Color Televisions: Recent Performance


Overview •Rising disposable incomes,
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Consequently, share of FCTV in total sales declined by 400 basis points to 60 per cent during the year.

Sales volume

Sales volume •LCD, LED and Plasma TV segments grew strongly by 38 per cent y-o-y mainly due to robust demand from first time buyers and consumers seeking to replace or upgrade their old TV sets in urban areas. •Falling prices along with high perceived utility (lower space requirement, better image quality) has resulted in consumer preference in urban areas shifting towards LCDs from FCTVs. •Share of LCD,LED and plasma TV segment increased to 29 per cent in 2011-12 from 20 per cent in 2010-11. •However the growth was not upto potential of this segment due to weak consumer sentiment as well as lack of focus by manufacturers of panel TV towards 22-26 inch segments which had a significant demand.

Sales value

Sales value •In value terms, the CTV industry recorded a growth of around 8 per cent y-o-y in 2011-12. •The market size of the CTV industry reached Rs 148 billion in 2011-12 from Rs 138 billion in 2010-11.

Changing segmental mix

LCD TVs rapidly gaining market share •The LCD segment has been expanding at a remarkable pace, clocking a growth of 98 per cent CAGR during the period 2006-07 to 2011-12. •While high growth rates have been achieved on a low base, steep price declines (1520 per cent y-o-y) have also contributed to the growing preference for LCDs over conventional models in urban

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