Strategic Management Essay

4681 Words Sep 7th, 2012 19 Pages
Table of Contents
1 Introduction 1 1.1 An overview of Zhujiang Iron and Steel Company (ZISCo) and Gulf Craft Centre Maldives 1 1.2 Rationale 1 Strategic management defined and its process 2 1.3 7S model 2 1.4 Triple loop learning 3
2 Process of strategic management followed at Zhujiang Iron and Steel Company (ZISCo) 3 2.1 Strategic factors 3 2.2 Strategic Capabilities 4 2.3 Organisational performance 5 2.4 Inconsistency 6 2.4.1 External inconsistency 6 2.4.2 Internal inconsistency 6 2.5 Gap in strategy formulation 7 2.6 Strategic options available for ZISCo 7 2.7 Implementation of gap in ZISCo 8 2.8 Paradigm of an operation 8 2.9 The change in the paradigm (new recipe) 8 2.10
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The application of this theory to Zhujiang Iron and Steel Company (ZISCo) and Gulf Craft Company will be discussed later under application section.

Process of strategic management followed at Zhujiang Iron and Steel Company (ZISCo)

1 Strategic factors

Here the strategic factors basically mean opportunities and threat of ZISCO. Opportunity is define as a positive trend in the organisational external environment that will provide an advantage to the organisation and its operation (lecture note). As for ZISCo the opportunities are listed below • There is a higher demand for thin steel sheet in the market. ZESCo is currently producing thin steel but increasing production of thin steel could further increase the profitability of the company since profit margin of thin steel is higher than thick steel sheet. • There is a belief in Chinese culture that the only way of increasing profitability is by reducing cost. However, this is not the case in today circumstances. CISCo could go beyond on creating value for the organisation by utilising latest marketing know-how. ZISCo could have implemented customer relationship software which would facilitate to create a sustainable relationship their customers. Since major customer of ZISCo is industrial customer long term relationship is the key of success.
Threats are a negative trend in the organisational external environment and will hinder or abstract

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