Starbucks Corporation : Brief Description Essay

1197 Words Nov 29th, 2014 5 Pages
The Starbucks Corporation - Brief Description The Starbucks Corporation was founded in 1971 with a single store in Seattle 's Pike Place Market. In the beginning they were known for selling whole bean and ground coffee. Since their opening they started receiving more and more customers in just a couple of months. Their service and coffee was highly appreciated and well enjoyed by customers. And in a span of 19 years, their business grew tremendously and they had opened almost 5 branches and they also started wholesale business in restaurants. Starbucks was named after the first mate in Herman Melville 's Moby Dick, and their logo was inspired by sea featuring a twin-tailed siren from a Greek Mythology. During their initial years Starbucks was only a small retail coffee shop, as like many other coffee shops. Little did they know that they would be connecting with millions of customers every day and operate more than 20,000 retail stores in 65 countries. Starbucks main mission is to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time. They always look forward to serving the best coffee to their customers which are grown under the high standards of quality, using ethical sourcing practices. Their main goal was to educate their customers about the fine coffees and make them feel the smell of the dark roasted coffee. According to their portfolio, they recruit professional coffee buyers who travel to most…

Related Documents