Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians.
With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India.
HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.
By combining multinational expertise with our deep roots in diverse local cultures, HUL is
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HUL started Project Shakti in 2001 with the aim of increasing the company’s rural distribution reach simultaneously providing rural women with income-generating opportunities. It is a rural distribution programme of HUL focusing on small villages with less than 5000 population. The project Shakti is intended to promote significant outreach of HUL products in rural areas and provide unique livelihood opportunities for the poor women. The project concept stimulates formation of micro enterprises and women entrepreneurs undertaking direct marketing activities by selling consumer products and leading brands through the initiative of Project Shakti. The name “Shakti” means ‘energy’ in Vedic and is a manifestation of the creative principle. Under the initiative, HUL provides necessary training to make normal women to become women entrepreneur. Shaktiamma thus embodies the concept of empowerment. The Model Was Piloted in Nalgonda District of Andhra Pradesh in 50 Villages in the Year 2000. The Government of Andhra Pradesh Took the Pioneering Step of Supporting the Initiative by Enabling Linkages with the Network of Dwacra Groups of Rural Women Set Up for Their Development and Self-Employment( SHGs were formed). Most SHG Women View Project Shakti as a Powerful Business Proposition and are keen participants in it. It has Since Been Extended to more than 21 states with the Total Strength of