Samsung Vrio Analysis Essay

5092 Words Sep 28th, 2015 21 Pages
Masters Programmes

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Assignment Cover Sheet

Question: [Analyze a strategic issue facing Samsung Electronics Company]

“This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion.

No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.”

Introduction
Samsung Electronics Company (SEC), Ltd
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33).

Figure 1: SEC division and percentage revenue generated

(Samsung Electronics, 2014, p. 25)
As part of the CE industry its products can be substituted for similar products from its rivals (hardware &software) however from the supply side although consumers are unwilling to substitute with different products i.e. a TV for a smart phone the products can be produced from the same manufacturing plant and use the same distribution channels.
Competitors in the various markets
Figure 2: Market share of mobile and smart phones

(IDC, 2015) (Statistica.com, 2015)
Figure 3: Consumer electronic sales for 2015

(mbaskool.com, 2015)
Figure 4: Global market share of LCD TVs amongst manufacturers

(Statistica.com, 2015)

Figure 5: Global market share of NAND memory manufacturers

(Strategic Mangement insight , 2015)
With regards to geographic boundaries Samsung is a global conglomerate with a presence in over 80 countries and is competing on a global scale with industry rivals who are doing the same in similar markets (Samsung Electronics, 2014).
SWOT
Strengths
Samsung is the industry leader in TVs, memory chips, mobile & smart phones and LCD monitors with the highest revenue and market share (Statistica.com, 2015) (IDC, 2015). It has the 2nd highest research and development expenditure in the world (Asif, 2015) & the largest patent

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