Samsung 3d Tv Marketing Report Essay

1384 Words May 21st, 2013 6 Pages
Introduction
Samsung Group is a South Korean multinational conglomerate company which headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses under Samsung brand including Samsung Electronic which is the world largest electronic company. It is one of the world’s largest conglomerate with an annual revenue of US$ 220.1 billion in 2010.Samsung has been the world’s most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world. Samsung Electronic has proven to be the one of the most prestigious technology company by launching of the first 3D TV in March 2010 at a New York event and partnered with Dreamworks Pictures and this had a major impact on the
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Samsung 3D TV with Allshare apps allow consumers to syncs digital devices as well connect to multiple PCs. Samsung also offers best 3D packages, consisting of 3D starter kit, 3D home theatre surroundsound, 3D capable blue ray players together with 3D TVs. Samsung also offer other TV accessories like wireless lan adapter, ultra slim wall mount and TV camera to enhance TV experience. Samsung also provided online service such as live chat support, cyber service, manuals & downloads and technician service by visiting the service location. Samsung also offer customer Evolution Kit which will keep their TVs up to date with technology and helps to boost performance of the built-in processor. Since Samsung produces such a diverse product mix, they can meet all the needs of consumer at very competitive level.
Marketing Management Philosophy
The marketing management philosophy of Samsung is market orientation and they focus on customer needs and wants while meeting objective. Samsung Electronic’s “Vision 2020” statement “Inspire the world, Create the future” captures Samsung’s dedication to inspiring its communities by leveraging Samsung’s three crucial strengths :“New technology”, “Innovative Products” and “Creative Solutions” in hope to contribute to a better world and richer experience for all. Samsung as the strong corporate brand known for its quality products and advanced technology use is working to lead market by offering range of top quality award winning

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