Sample Message Essay

1329 Words Sep 7th, 2011 6 Pages
Sample Persuasive Message

COMM/470

Sample Persuasive Message

The Internet has created many choices for consumers to shop within the privacy of their own home. The world of e-tailing has many competitors, striving to make a sale each and every time a consumer visits their website. In order to persuade the consumer to purchase a product, a business must effectively communicate the message about their product to the consumer. The primary purpose of a persuasive message is to have the receiver read or listen to the entire message and then take the “requested” action at the end of the message. E-tailers must be able to duplicate over the internet the same “shopping” experience a consumer would have if the interaction were
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For a limited time only, you can own all the latest fashions in footwear for a fraction of the retail cost! Register today to receive your invite!

In order to participate in the auction, you must register your email to receive your log-in, dates and times of the auction, buying restrictions, and acceptable forms of payment.

The first portion is an audio advertisement that is played when you first pull up the website, and repeats every 5 seconds. The background design consists of smiling animated women carrying shopping bags. In the center of the page, there are 5 different pairs of shoes currently being auctioned pictured in individual boxes in a single line. The running time of the auctions and the current selling prices are displayed next to the pictures. The Rules for Participation will be centered at the bottom of the page in bold letters to further motivate the consumer to register for the auction and make a purchase. In each of the four corners of the page, are blinking bubbles of text saying: Register! At the bottom of the page are links for testimonials and company contact information.

E-tailing is all about buying over the internet. Therefore, the first medium would be the website used as a portal to gain entry into the auction. Kreative Deals is accustomed to business to business selling and had to turn the focus of this advertisement to individual women. The

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