Role Of The Marketing Mix For The Company, Hotel Chocolat Essay
Within a marketing audit there are three main components that need to be considered. Hotel Chocolat must look at the macro environment, the micro environment and the internal factors when conducting the marketing audit. By exploring each of these, they should be able to begin to understand the market they are in, and how they can use their resources and their position effectively in order to reach the consumer, the centre and the target of the marketing environment. However, when studying the marketing environment is it imperative that it is understood that the environment is dynamic and constantly changing, so although a marketing audit is a helpful tool, it must be used in combination with other assessments before specific strategies are set.