Research on Chinese Luxury Outbound Tourism Essay
Table of Contetns 1 Abstract 2 Market Overview 3.1 Market Size 3.2 Market Value 3.3 Market Growth 3 Demand Analysis 4.4 Demographics 188.8.131.52 Population 184.108.40.206 Geographic Distribution 220.127.116.11 Gender 4.5 Traveler Profile 18.104.22.168 Trip Frequency and Length 22.214.171.124 Trip Purpose and Period 126.96.36.199 Travel Spending 188.8.131.52 Planning Preference 4 Supply Analysis 5.6 Overview 5.7 Company Introduction 5.8 Product 5.9 Marketing 5.10 Price 5 Conclusion 6.11 Overview 6.12 …show more content…
3.2.2 Trip Purpose and Period
Trip purposes of Chinese affluent travelers vary considerably across wealth, gender, and age. While billionaires prefer business travel, both multimillionaires and multibillionaires take more leisure trips. Besides, there are significantly more females traveling for leisure than males. And affluent travelers under there 30s are most eager for leisure travel while those above their 50s are least eager for leisure travel.
Besides, almost 40% of the wealthy individuals prefer to take their vacation besides the national holidays. There are 23% of them plan to do vacation on summer because off their kids. And 17% and 14% o them usual enjoy their time during National Day and Spring Festival.
3.2.3 Travel Spending
Chinese Affluent people spent about 5% of their total asset per year.