Ramatharak Essay

3304 Words Aug 23rd, 2013 14 Pages
3.1 Project Management
1 . Pr o j e c t Manag eme nt : c o n c e pt s & k e y t e rms, e v olu t io n o f i nt e g r a t e d pr oj e c t ma na g eme nt s y s t em, a l i g ni n g p r oj e ct s wi t h or ga ni za t i on s t r a t e g y, e f f e c t i ve p r oj e ct p or t fol i o ma na g eme n t s y st em, p r oj e ct l i f e c y cl e , f ea s i bi l i t i e s o f pr oj e c t s -di f f e r e nt forms o f p ro j e ct c o nt r a c t i n g.
2 . Pr o j e c t Sc ope Man ag ement : d e fi ni n g p r oj e ct s c op e , c r ea t i n g work br ea k d own st ru c tu r e (WBS) , pr oj e ct r ol l u p , pr o c e s s br ea k d own s t ru ctu r e , r e s p o n s ib i l i t y ma t r ix .
3 . Pr o j e c t Sche d ul ing : n e twork mo d el s , PERT
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4 . Rur al & s o c i al e nt r e pr ene ur s hi p: p ot e nt i a l for e nt r e p r e n eu r s hi p in ru r a l I n di a , SHGs, mi cr o cr e d i t e t c . , Ca s e s tu d i e s o f r u r a l &s o ci a l e nt r e p r e n eu r s h i p in I n di a .
5 . Ent r e pr e neur s i n I n di a: fami l y bu si n e s s e s , n ew g e n er a t i o n e nt r e p r e n eu r s , women e nt r e pr e n eu r s .
3.3 Elect ive MM 1: Consumer Behavior and Market ing
Research
1 . Cons ume r Be h av io r : i nt r odu c t i o n, Fa ct or s in f lu e n ci n g c on sume r b e ha v i ou r , P er s o na l i t y, P s yc h o gr a p hi c s , Fami l y, S o ci et y, Va lu e s o f p er c e pt io n , At t i tu d e a n d l i f e s t yl e s , Di f f er e n t mo d el s o f c o n sumer
B.N. Bahadur Insti tute of Management Sciences, Manasagangotr i, Universi ty of Mysore, Mysore.
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b e ha v i ou r – Eco n omi c, Lea rn i n g, P sy c h oa na l y t i ca l , S oc i ol o gi ca l ,
Howa rd Sh e t t , Ni c o si a , We b st e r a n d Wi n d , Eng e l , Bl a ckwe l l a nd
Mi na r d mod e l s.
2 . Bu y ing De c i s io n Maki ng Pr o c e s s : bu yi n g r ol e s , S t a g e s o f t h e d e ci s i on pr o c e s s – Hi g h a nd l ow e f fo r t d e ci s i o n s, P o s t pu r cha s e d e ci s i o n

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