You are a manager at Winsome Manufacturing Company, a company that produces plastic storage containers and sells them to the home consumer through home sales events. At the company’s quarterly meeting, the head of marketing described a new product to be introduced in the first quarter of the next fiscal year, approximately nine months from now. The product will be a room-sized plastic storage unit suitable to the outside of the home; it is similar to a competitor’s product but will have significantly more features. This product will open new markets for the sales channel, lay the foundation for add-on products, and generate new revenues. You have only seen preliminary sketches of the potential product but are very excited by the new
…show more content…
The problem statement should describe the business opportunity the project will address. The rationale should describe the impact of not doing the project and may refer to a business case that you create. You should define the business value expected from the new product. Length of the charter should be 1–2 pages, approx. 4–6 paragraphs.
Project Initiation Winsome Manufacturing Company produces and sale plastic storage containers; during the last company meeting a new product was introduced. This product would be introduced in about nine months and would be a room sized outdoor plastic storage container. This product already has competition from another product; however, it will contain more features. This product is expected to generate more revenue, open new sales channels, and lay the foundation for additional products. This product will have everyone in the company working together. Stakeholders are the people who have authority in a project and this authority can come from financial contributions or political support for the project. They can be person or an organization who is involved in the project for their benefit, therefore the results of the project can positively or negatively affect them. Identifying these stakeholders is the project manager’s job because they are responsible for knowing what the stakeholders expect from the project. It is also the