Professor Essay

2776 Words Feb 11th, 2016 12 Pages
McCoy College of Business Administration
Department of Marketing
Consumer Behavior: MKT 3350

|Instructor |Kathryn Davis, Ph.D |Phone: 512-245-4378 |
| |Office: McCoy 417 |Email: |
|Office hours |MWF: 8:00 AM – 9:00 AM and Wed: 1:00 PM – 3:00 PM and by appointment as needed |
|Course Description |Students examine the psychological and sociological factors that influence consumption and decision-making. During the |
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| |Describe individual influences (motivation, perception, learning, lifestyles, attitude formation and change) on consumer |
| |behavior. |
| |Differentiate between consumer decision processes (low and high involvement) and the impact of resources on those |
| |processes. |
| |Understand cultural differences in both the world and the U.S. |
| |Describe the influence of reference groups and opinion leaders on consumer behavior. |
| |Discuss the nature of household decision processes, including gender roles and the influence of children. |
| |Explain the role of situational influence on consumer behavior. |
| |Explain the adoption and diffusion of innovations. |
|Skills and knowledge you are

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