President Reagan And The Media Essay

1013 Words May 9th, 2016 null Page
The way the president handles the media says a lot on how citizens perceive the type of president they are. In 1961 President Kennedy was the first president to hold a live televised news conference. He read a prepared statement on the famine in Congo, and the ongoing negotiations for an atomic test ban, then the president took questions from reporters, he answered questions regarding relations with Cuba, voting rights, and food aid to impoverished Americans. Even then President Kennedy knew the power and the effect the media had on the American people, he knew that the media had the power to sway public opinion in his favor. Like President Kennedy, President Reagan knew the importance the media played in public opinion. President Reagan was the first to lead into a New Media Age, he was a natural in front of the camera. He held press conferences setting a “theme of the day” approach, and then took questions from journalists. President Reagan was known as “The Great Communicator” for his open and direct relationship with the media. There are many different media styles a president can choose to implement while in office. President Clinton did not go the direction President Reagan did with his straight forward talks to the media. Instead President Clinton wanted to go over the press. President George W. Bush tried very much to go in the direction that President Reagan did, he gave limited press conferences, delivered messages, and created an event based news making program.…

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