Pran Essay

2569 Words May 18th, 2014 11 Pages
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Pran RFL group Market analysis Document Transcript * 1. American International University Bangladesh (AIUB) Summer Semester, 2012 Principle of Marketing Section: A A Group Report On “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: Pran RFL Group” Submitted to Mr. Stanley S. Rodrick Lecturer, Faculty of Business Administration Department of Marketing Submitted by: Zabir Md Abdullah (08-12484-3) Rased Abdur (09-14501-2) Anoy Md. Shakib Ahamed (09-14497-2) 1 |Page * 2. AcknowledgementAll praises to the Almighty Allah, who has bestowed his kindness upon us by giving us theopportunity, time, courage, strength and patience to carry out and complete the report properly.We are very much thankful to our honorable
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“PRAN” is currently the mostwell known household name among the millions of people in Bangladesh and abroad also. Sinceits inception in 1980, PRAN Group has grown up in stature and became the largest fruit andvegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificatelike ISO 9001:2000, and being the largest exporter of processed agro products with complianceof HALAL & HACCP to more than 70 countries from Bangladesh.PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw materialdirectly from the farmers and processes through state of the art machinery at our several factoriesinto hygienically packed food and drinks products. The brand “PRAN” has established itself inevery category of food and beverage industry and can boost a product range from Juices,Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.Today, our consumers not only value “PRAN” for its authentic refreshing juice drinks products ,but also for its mouth watering quality confectionery products with high visual appeal andexciting texture. We intend to expand our presence to every corner of the world and strive tomake “PRAN” a truly international brand to be recognized globally. 3 |Page * 4. RFL Stands for Rangpur Foundry Limited (It is a water pump and plastic pipe industry). Fromthe time being it has now 17 associated

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