Essay about Operations Management

1236 Words Jun 4th, 2012 5 Pages
Ankara, TURKEY

TABLE OF CONTENT

Goal of the organization 2 Mission 2 Key Success Factors 2 Performance to Date 2 Expected Performance 2
Products or Services offered 2
Market 3
Competition Strategy 3
Customers 3
Employees 4
Manager’s Thoughts About Business and Operations 4
Appendix 6

TERM PROJECT PART 1: OVERVIEW OF FIRM and KEY OPERATIONAL a) Goal of the organization:
Mission: Providing good quality food services to their close region, Cebeci, is the main objective of the Pizza Pizza. Also, they seek to be known by people, especially by students, in their region to increase their market share. In this
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( See Appendix for example menu) They can present their products in the shop or they can service to houses.

A customer has 4 different size options for a pizza, which are small, medium, large and jumbo. Also, they present approximately 15 different types of pizza to customers. Additionally, they have co-products like hamburgers, cheeseburgers, chips, onion rings, nuggets and chicken fingers. Moreover, they present 4-5 different types of salads and many types of beverages; some of them are carbonated, some of them are fruit juices, etc... Also, they consider vegetarian people in their menu with their special pizzas and salads.
''Supersonic pizza'' and ''Ortaya karışık pizza'' types are the most consumed products; on the contrary ''Mega salad'' is the less consumed one.

c) Market:
If we consider the food service sector and specifically pizza sector in the Cebeci region, competition is too much dense. Although there are a lot of firms and service providers in this region, Pizza Pizza possesses 20 % of the market share and they want to increase their market share to 25 %, which they see as an upper limit, within a couple of years.

d) Competition Strategy:
They have many competitors both from the pizza sector itself and from the local area. Dominos, Pizza Hut, Little Ceasers, Tadım and other local firms nesting in Cebeci are the main rivals Pizza Pizza is competing. Especially, Pizza Hut and Dominos are

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