Essay on Online E-Business Plan
Online e-Business Growth Plan for ABC Corporation
Western Governors University
ABC Corporation needs a new strategy to expand market penetration and grow annual revenues. This document details some of the strategies which can be utilized to build upon the current business model. The new e-business model will help the company build on the product differentiation strategy and also enable the company to create value added dependency for the current and new customers. The e-business model can also be used to improve the company’s product branding across the globe and can be used as a stepping stone into moving aggressively into new emerging markets …show more content…
The website can also help with our product branding strategy in North America as well as around the globe. It will help with cross selling of products and also build awareness of our product lines. Currently, our wheels customers will only buy wheels. Customers who buy drums do not buy wheels or vice-versa. Having a well-defined, intuitive website will help in cross-selling our products.
Online Competitor Analysis
ABC Corporation is a Tier 1 Supplier to commercial vehicle manufacturers, service shops, distributors and independent business fleet owners. The Online consumer model is a Business-to-Business (B2B) channel. In this B2B mode, most of