Online Advertising Essay

1974 Words Aug 25th, 2010 8 Pages
Online Marketing

Submitted By: Tech 4.0 (Group 16)

Amey Kolhatkar (09BM8008)

Balaji M (09BM8015)

Divya Goel (09BM8026)

Rahul Yadav (09BM8073)

Introduction

Marketing is the beginning of everything. An old saying states that ‘‘nothing happens until a sale is made,’’ and that is true. But until someone does some marketing, there is nothing to sell, and no premise on which to sell it. Marketing is the eyes and ears of the company, tuned to the customer, and to competition. It is the driving force behind new products, behind the promotion and advertising and all of the other communications about the new products. However, in today’s world of exponential growth of Internet and advancements in Web 2.0, Media Marketing is a
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But Traditional Marketing fails to work in today's world. The brand recall is very minimal as the customer is exposed to a variety of brands. Moreover, as every other brand is as good as its competitor, there is no particular reason for the consumer to opt for a particular brand. That's why today's marketer aims at 360-degree marketing - an all round marketing strategy covering all the available modes and is aimed at constant brand recall. This is where online marketing offer a lot of hope for the marketer as the web reaches out to the prospective buyer in a fastest pace possible. With all these around, traditional marketing has become obsolete now days.

Revenue models in Online Marketing • CPM (Cost Per Mille), also called Cost Per Thousand (CPT), is where advertisers pay simply for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a refreshing a page or internal user action. • CPV (Cost Per Visitor) is where advertisers pay for the delivery of a targeted visitor to the advertisers website. • CPV (Cost Per View) is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial

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