Essay on Offline Marketing At Real Estate

923 Words Oct 19th, 2015 4 Pages
Chapter 39. Offline marketing at real estate shows

What is the best way to meet many foreign buyers for your properties and establish personal connections with potential business partners abroad? To participate in international real estate shows in the foreign countries of course. This chapter is mostly aimed at realtors and developers, although for a private seller it would be also informative if you want to have your property presented at such a show, then you have to know what to ask your realtor - whether they go to any international real estate shows, in what countries, what are the results and how your property might be represented at the upcoming shows, where and when. It is the most exciting and also the most expensive way of reaching out to the market of the foreign buyers for international real estate - the costs of flights, hotels, visas plus exhibition fees and translation and interpreting sum up. This method of real estate marketing to foreigners can be effective or just a huge money waster depending on a number of circumstances. Of course, as always you would like to get a good return on your investment which is an impressive number of sales of your international properties to foreigners resulting from your participation in a real estate show in this case. Here are 4 major risks (to lose your money) involved in going to a real estate show abroad:
• Choosing a wrong show in terms of targeting visitors as some international real estate…

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