Essay about Marketing

8388 Words Nov 2nd, 2013 34 Pages
I.Executive Summary
Easy Trash is basically a waste basket, but with the technology it has at the bottom, and the eco-friendly row material it is made of makes it an innovative and a totally new essential house equipment. This report is prepared to develop an appropriate marketing plan for Easy Trash and to provide a comprehensive marketing analysis.
What makes it this much innovative is the extra part at the downside of it with a roll of waste bag inside it. The basket has a hole below and the bags are coming up from that hole. Think the system as wet wipes. You pull one, and the other one pops out without an effort. The other part that differentiates Easy Trash from the other waste baskets is the socially responsible side of it which
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Moreover, we will explain our target market, competitors, suppliers, our marketing strategies and methodologies. Actually, the most important part is being socially responsible and inventing an eco-friendly product. Our product is a revolutionary waste basket. What makes it this much innovative is the extra part at the downside of it with a roll of waste bag inside it. The basket has a hole below and the bags are coming up from that hole. Think the system wet wipe packages have. You pull one, and the other one pops out without an effort. Besides, we will produce our baskets from wood and chrome which would decrease plastic consumption. Every house has more than one waste basket. Think each and everyone of those baskets has no plastic. As a result, with the help of Easy Trash, we will decrease the usage of plastic everywhere in world and the innovative technology would help people gain time efficiency and an easy life.
III. Methodology
Methodology consists of two parts: secondary research method and primary research method. A. Secondary Research Method
Secondary research is research that is carried out with already existing data. It uses materials as books, magazines, journals, newspapers and internet. We chose internet among them, and used search engines such as google, yahoo and bing as sources. Internet especially helped us finding out

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