Marketing Plan For Coca Cola Essay

1806 Words Nov 30th, 2015 8 Pages
As the world changes, Coca Cola has set forth a goal to look ahead to see and understand what forces will face them and cause them to reshape and prepare for changes that are required to continue to thrive as business. They set forth a 2020 Vision in an effort to be ready. This vision provides them with a “Roadmap” for winning, together with their bottling partners. The Roadmap starts with their enduring mission.
Mission
• To refresh the world…
• To inspire moments of optimism and happiness
• To create value and make a difference
Vision
“Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving substantial quality growth.”
• People: Be a great place to work where people are inspired to be the best they can be
• Portfolio: Bring the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs
• Partners: Nurture a winning network of customers and suppliers, together we create natural, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareholders while being mindful of our overall responsibilities
• Productively: Be a highly effective and fast moving organization.” (Coca Cola Company 2).
Coca Cola also has a set of values that serve as a compass for their actions and behavior in the world. These values include…

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