Marketing Plan For Coca Cola Essay
• To refresh the world…
• To inspire moments of optimism and happiness
• To create value and make a difference
“Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving substantial quality growth.”
• People: Be a great place to work where people are inspired to be the best they can be
• Portfolio: Bring the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs
• Partners: Nurture a winning network of customers and suppliers, together we create natural, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareholders while being mindful of our overall responsibilities
• Productively: Be a highly effective and fast moving organization.” (Coca Cola Company 2).
Coca Cola also has a set of values that serve as a compass for their actions and behavior in the world. These values include…