Essay on Management

6128 Words May 13th, 2013 25 Pages
CHAPTER 12

RETAILING AND WHOLESALING

MULTIPLE CHOICE QUESTIONS

1. _____________ is all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use. a. Wholesaling b. Discounting c. Merchandising d. Retailing

Answer: (d) Difficulty: (1) Page: 435

2. All of the following are examples of nonstore retailing EXCEPT: a. selling by mail. b. selling jewelry in a clothing store. c. door-to-door contact. d. selling goods on the Internet.

Answer: (b) Difficulty: (1) Page: 435

3. A _________ is someone whose business comes primarily from retailing. a. distributor b. jobber c.
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amount of service. b. product line. c. relative prices. d. control of outlets.

Answer: (b) Difficulty: (1) Page: 437

9. A _______________________ is a retail store that carries a narrow product line with a deep assortment within that line. a. shopping goods store b. convenience store c. specialty store d. department store

Answer: (c) Difficulty: (2) Page: 436, 437, Table 12-1

10. The increasing use of market segmentation, market targeting, and product specialization has resulted in a greater need for: a. specialty stores. b. convenience stores. c. shopping goods stores. d. department stores.

Answer: (a) Difficulty: (2) Page: 436, 437, Table 12-1

11. A men’s custom-shirt store would be a good example of which of the following? a. superspecialty store b. department store c. category killer d. hypermarket

Answer: (a) Difficulty: (2) Page: 436, 437, Table 12-1

12. The type of retailer that carries a wide variety of product lines, each managed by specialist buyers or merchandisers, is called a: a. specialty store. b. convenience store. c. shopping goods store. d. department store.

Answer: (d) Difficulty: (2) Page: 436, 437, Table 12-1

13. The key differentiating factor that

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