Kent Chemical Essay

612 Words Oct 11th, 2015 3 Pages
Background
Kent Chemical Products and its international arm, Kent Chemical International, is a global leader in chemical additives and polymers used in consumer products, fire protection, and medical plastics. The company traces its roots to 1917 when it was established by the Fisher family. Originally founded as a rubber producer, decades of success allowed Kent Chemical to expand its business to plastic additives in the 1940’s and in 1953 began using technology-based research to drive product development. By 2007, revenues exceed $2.2 billion and the company had a presence in 13 countries with minority and majority stakes in over two dozen businesses. Kent Chemical sells its products in nearly 100 countries as well.

Problems with
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For example, when a Brazilian subsidiary reduced prices on general purpose polycarbonate products in an effort to sell more expensive technical medical products, the result was a profound impact throughout Kent’s entire medical plastics business. The result of this was a lack of global insight with regards to the coordination of pricing, product, and sourcing. Regional departments were making decisions in a vacuum, ultimately leading to a lack of communication with R&D. The final result was a lack of focus on the offshore needs and opportunities.
Results of Organizational Changes
The first organizational change Morales made was to hire three Global Business Directors (GBD’s). The idea was that these individuals would be able to focus on each of Kent’s primary businesses individually and come up with solutions each faced. This did not work because the positions did not have a defined role and subsidiaries mostly felt they were interfering with existing operations. Some people also felt that the GBDs lacked the experience or authority to make anything happen.
In 2007, to support the GBDs, Peter Fisher announced the creation of World Boards. Each of the three products lines would have a World Board that consisted of high level mangers whose purpose was to plan, facilitate, and communicate strategies and plans. Their role was not to manage or direct. Only the fire protection world board met stated objectives.

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