K-Force Essay

1093 Words Dec 28th, 2012 5 Pages
UMTECH
BBA-MICROECONOMICS (KEB 2123)
SEMESTER JUN 2012

MARKET ANALYSIS
ON
SELECTED PRODUCT
FROM THE
FOOD AND BEVERAGE SEGMENT

BY
DAMIAN SEBASTIAN (STUDENT ID)
AHMAD FAUZIE BIN MAT YUSOF (GK1206BD0002)

LECTURER
EN SULAIMAN –FULL NAME

DATE OF SUBMISSION
27 JUL 2012
ACKNOWLEDGEMENT

We give our heartfelt gratitude to our lecturer Mr. Sulaiman bin …….. for his knowledge, guidance and patience as we completed this assignment. We also acknowledge Pn Siti farah binti our Academic Coordinator and the UMTECH staffs who are currently involved either directly or indirectly with our program. A special mention of thanks also goes out to Mej Abdul Rahman bin …... ,who is the OiC of the Gong Kedak K-Force Center, for the use of
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c. Promotion (advertising). These products chosen were those with strong brand names and are equally well known throughout the food and beverage market. d. Place. These product chosen should be commonly available at all locations of retail that deal with food and beverage products throughout Malaysia.. e. People. These products are generally well accepted by the general Malaysian public. f. Physical environment. These products also needed to be commonly available for retail by a wide spectrum of vendors from hyper marts in the city to small rural mini marts.
3. All these criteria ensures that the products selected for analysis were equally available without shortages in supply or demand, equally strong in their own individual markets,

PART 1
PRODUCT DESCRIPTION
4. Thet description of the selected productsare listed below: a. 1F&N Vitaminised Condensed Milk (505 g). This is a popular Sweetened Condensed Filled Milk that are made from the finest milks and creamers to bring out the best in any beverage. Enriched with creamy goodness, F&N Sweetened Condensed Milk range is Malaysia’s number 1 choice. This canned Sweetened Condensed Milk is cholesterol free and high in vitamins B1, B6, D3, source of Vitamin A, C and Calcium.

b. Nestle Milo (1 kg).
c. Kicap Manis Cap Kipas Udang (345 litre).
d. Colgate Maximum Cavity Protection (175gram).
e. Tropicana Twister Orange (1.5 litre). f. Maggi Instant Noodles Chicken Flavour (5

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