Essay on Hei Case Analysis
Hightone Electronics Inc.
Hightone Electronics, Inc. was founded in Palo Alto, California over 50 years ago. Originally, the company provided radio components to small repair shops. Products were offered for sale through a catalogue that was mailed to prospective customers every four months. The company built its reputation on high quality and service. As time passed, HEI began supplying more than just radio parts, adding items such as fuses, transformers, computers, and electrical testing equipment. The expansion of the product line had been coupled with an increase in the number and type of customers the company served. Although the traditional repair shops still remained a part of the company's market, technical schools, …show more content…
Alternative course of action: This can help the business to have a competitive edge in the competition. Operation management can show the company how to make goods or services cheaper, better and faster than others. Operation management is the business function that plans, organizes, coordinates and controls the resources needed to produce a company’s goods and service. It involves managing people, equipment technology, information and many other resources. It is responsible for conducting all the resources that are needed to