Health in China Essay

1237 Words Sep 1st, 2014 5 Pages
学校编码:10384 学 号:X2007155128

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密级 UDC













GE 彩超中国市场营销战略分析
ANALYSIS OF GE COLOUR DOPPLER ULTRASOUND MARKETING STRATEGY IN CHINA

郑义清
指导教师姓名: 谢 导 副 教 授

专 业 名 称 : 工商管理(MBA) 论文提交日期: 2 0 1 2 年 4 月 论文答辩时间: 2 0 1 2 年 学位授予日期: 2 0 1 2 年 月 月

答辩委员会主席: 评 阅 人:

2012 年



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Chapter 4 is the emphasis of the article, it

analyzes the GE ultrasound marketing strategy in Chinese market. Chapter 5 provides study conclusions and suggestions. Market is just like battlefield. Many factors in the market are being under change, and marketing strategy should adapt to the change of the market situation! Put an ever-correct strategy into a changed marketing environment might probably be inappropriate. Only by getting hold of the change of the market demands and sticking to the customer-orientation, could we remain invincible in the market competition.

Key words:

Medical Equipment、Customer Oriented、Marketing Strategy

II

目 录
第一章 绪论 ···················································································· 1
研究背景 ······························································································1 研究目的和思路 ··················································································1

第一节 第二节

第二章

中国彩超市场概述···························································· 3
中国彩超市场规模分析 ······································································3 中国彩超市场的特点 ··········································································4 中国彩超市场发展前景预测 ······························································6

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