Essay about Green Marketing

7914 Words Jul 29th, 2013 32 Pages
AN ASSESSMENT ON PACKAGING PRACTICE AND ITS IMPLICATION ON GREEN MARKETING ON SEBETA AGRO INDUSTRY (MAMA DAIRY) PLC

Abayneh Mulugeta,
ST. Mary’s University College, Business Faculty, Department of Marketing Management
Email: abi_mulu@yahoo.com or abaynehmulugeta@gmail.com
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Abstract
This paper is aimed at assessing the impact of packaging on green marketing practice. The data classification was more descriptive. Data collection was made through the use questionnaires, interview, and observation. The sampling technique employed for the customers was
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Companies should realize the power of good packaging to create instant consumer recognition, in attracting attention, to describing the product, to making the sale of the company or brand. Also William and et’al (2000:178) noted the strategic importance of packaging. According to them promoting the product and protecting the product are the two key functions of packaging. In one sense, packaging is a key element to present the product to the consumer. In another it is essential to protect the product when it travels through the distribution channel until it reaches the final consumer. Also regardless of the above functions mentioned packaging provide a promotional message about the product and it is important to both sellers and customers. Therefore, we can understand that the use of packaging is more broad and diverse. But in making packaging decisions, the company should and must consider the growing environmental pollution and social concerns. Regarding S.M JHA (2005:10) asks different questions related to environmental disaster, population explosion, socio cultural confrontation, tension and dissension. According to him for the questions like: Do we feel that the development activities channelized during the 20th century would open doors for social interests in the 21th century? Do we feel that the industrial development process of today is not to

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