Gmbg Case Study Essay
Summary/Analysis: The GMBG case study looks at the “Blue Macaw” Gravatai Plant in Brazil. This plant has revolutionized the auto industry in Brazil by becoming the first plant to sell cars directly from the customer. The plant uses an online ordering system to facilitate sales directly to consumers at a lower cost than before. The plant utilizes a make to order system and has all of its suppliers housed at the GMBG plant working together to produce the vehicles. The case study highlights the history of the Brazilian automotive industry, the GMBG plant itself, the production strategy/manufacturing process as well as the distribution strategy of this revolutionary and profitable division of GM South America.
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4. With hundreds of thousands of customers coming directly to the manufacturer to buy vehicles there could be a number of problems. With so many customers never having dealt with car sales in this way before, GM could run into a problem of confusing or angering customers with the process. This in turn could drive them away from the process. Some customers may not trust the idea of doing business