Essay Globus Participation Guide

19417 Words Feb 5th, 2013 78 Pages
Participant’s Guide
2012 Edition
Created by

Arthur A. Thompson, Jr.
The University of Alabama

Gregory J. Stappenbeck
GLO-BUS Software, Inc.

Mark A. Reidenbach
GLO-BUS Software, Inc.

Ira F. Thrasher
GLO-BUS Software, Inc.

Christopher C. Harms
GLO-BUS Software, Inc.

GLO-BUS is published and marketed exclusively by McGrawHill/Irwin, Inc., 1333 Burr Ridge Parkway, Burr Ridge, IL 60527

Copyright © 2012 by GLO-BUS Software, Inc. All rights reserved.
No part of this document may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of GLO-BUS Software, Inc., including, but not limited to, in any network or other electronic storage or
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Then you will be ready to explore the software and start managing your assigned company.

How the GLO-BUS Exercise Works
GLO-BUS is a PC-based exercise, modeled to reflect the real-world character of the globally competitive digital camera industry and structured so that you run a company in head-to-head competition against companies run by other class members. Company operations are patterned after those of actual digital camera enterprises. Cause-effect relationships and revenue-cost-profit relationships are based on sound business and economic principles. GLO-BUS puts you in a situation where you and your co-managers can apply what you have learned in business school and where you can be businesslike and logical in deciding what to do. Everything about your company and the industry environment you will operate in has been made as realistic as possible in order to provide you with a close-to-real-life managerial experience. Each decision period in GLO-BUS represents a year. The first set of decisions you and your co-mangers will make is for Year 6. As soon as you get to the screens, you should view/print a copy of the Year 5 Company Operations Reports and review your company’s operating results.

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