External Factors Affecting Ford Motor Company Essay
v Consumer Demand
v Increased Fuel Costs
v Visteon 's Spin Off
Ford Motor Company 's profits had been low in 1996. The company 's consumers were demanding increased quality and option at low prices. Ford was forced to cut costs. Ford also planned to reduce their product development time. The consumers demand for higher quality and more options had a major impact on Ford.
Consumer Demand Brings Low Profits
In 1996 consumers were demanding better vehicles for lower prices and Ford Motor Company 's Profits were low. Fords was not meeting these consumer demands. A Rubber and Plastic News article stated that this puts the company under a lot of pressure to cut costs (9,24). Ford Motor Company 's vehicles were not in demand and sales were low. Ford Motor Company 's profits were affected by this consumer demand.
Suppliers were a part of the plan
Ford Motor Company 's customers were demanding a better product for a cheaper price. A Rubber and Plastics News article stated that Ford 's suppliers play a major role in the plan to…