Essay on Plastic Money in Indiamn Shopping

3129 Words Feb 11th, 2013 13 Pages
OBJECTIVES OF STUDY Primary objectives:-

•To know the perception of people towards plastic money.

Secondary objectives:-

•To know the importance of plastic money in the daily life of consumers’ W.R.T credit and debit cards.

•To study the benefits of debit card and credit cards.

•To find out the market leader among the various banks/companies issuing credit and debit cards

•To know the problems faced by respondents using plastic money.

•To study the satisfaction level of consumers towards plastic money.

NEED AND SCOPE OF THE STUDY

Need of the study:-

It is rightly said the plastic money is need of hour. People are using these cards on a vast scale. But after considering the review of literature
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The Best credit cards in India are usually meant for specific user group such as women, students and small business owners. These cards are offered to the prospective customers with appealing deals. Over the years, Indians have been averse to credit cards. This is primarily because they believed that spending through credit is a sure shot way of getting into the debt trap. Of course, movies highlighting the sad state of a borrower did not exactly help matters. And even the local kirana shops have the famous lines; Aaj Nagad, Kal Udhari(cash today, credit tomorrow).But the situation is not actually that scary. And it is all about right timing. Credit cards can be a useful tool at the hands of savvy consumers who can effectively use the benefits offered by cards .It is important to know that credit card is a financial tool that needs to be used responsibly. While it ensures cash flow, it is not advisable for customers to borrow for a longer period of time. Use it effectively and take good advantage of the time line and clear your debts, without any additional costs.

Major Banks issuing Credit Card in India:-

•State Bank of India credit card (SBI credit card)

•Bank of Baroda credit card or BOB credit card

•ICICI credit card

•HDF C cr edit card

•IDBI credit card

•ABN AMRO credit card

•Standard Chartered credit card

•HSBC credit card

•Citibank Credit Card Global player in Credit

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