E Commerce in B2C Essay

3173 Words Oct 8th, 2013 13 Pages
TABLE OF CONTENTS
1.0 Introduction 1
2.0 Advantages of Electronic Commerce towards the selected B2C organisation 3
3.0 Analysis of the selected B2C organisation 5
4.0 Recommendation solution to improve the selected B2C organisation 7
5.0 Conclusion 9
References x

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1.0 Introduction In order to understand the structure of a Business to Customer (B2C) organisation that operates via the latest technological method of internet, a study on a selected organisation is conducted. The said organisation is analysed in terms of its advantages, physical appearances, revenue model, personalisation and global reach. Later, the organisation will be suggested a few methods to overcome its setbacks so that
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The company’s website address is www.lily4everflorist.com.my. Here, LFF is able to conduct online business and attract more potential customers to learn about the company and its products even from remote areas.

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1.2 Company Vision and Mission Below are the vision and mission of LFF that works as the fundamental of the company’s development.
1.2.1 Vision * LFF is determined to become the leading B2C organisation in the florist and gift business in the region in the future. * LFF is determined to become the leading B2C organisation in the online florist and gift business in the future. * LFF is determined to increase 30 % of its market share in another 3years.
1.2.2 Mission * LFF is determined to increase 5% sales in 6 months. * LFF is determined to utilise electronic commerce to reach more potential customers and increase customer loyalty.
1.3 Organisational Chart

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2.0 Advantages of Electronic Commerce towards Lily Forever Florist
Basically, there are several benefits an organisation could enjoy through e-commerce. From the study conducted on LFF earlier, the advantages of e-commerce towards the company have been identified as below. These advantages are the promising factors that enhance the company’s development and not only to sustain in the market but also to be successful too.
One of the major advantages of e-commerce d LFF is

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