Does Media Distort News? Essay
As for-profit organisations are allowed to buy up media networks, they do so in order to make more profit and can use the media to distort our understanding of what their company is actually doing. For example, in 1995, when Disney was on the brink of collapse and their viewings were decreasing, they purchased the ABC network in the attempt of reviving Disney. This enabled them to broadcast their shows at peak times, as many times as they liked. They were able to report good press about themselves and able to advertise their products.
Majority of advertisements are not good either. It has made societies, more developed countries than developing, materialistic and wanting more and more. Products used to be marketed for their utility and they were expected to last. But due to the companies thinking that after they sold one to someone, they wouldn’t need another. So they changed their advertising campaign to needing it. It changed the ‘want’ in the 1950s to the ‘modern need’. People are trained to desire things, which takes their attention off more important things in life. Pestering power is another ploy they use in order to sell their products. Food, drink, and other