Essay about Detailed Procedures Of Brainstorming By Alex Osborn

1092 Words Nov 15th, 2014 5 Pages
Critical Analysis
“Detailed Procedures of Brainstorming” by Alex Osborn
David Curtin
MA Graphic Design
University of Hertfordshire

“Detailed Procedures of Brainstorming” by Alex Osborn
In his book “Applied Imagination” Alex Osborn, a New York born advertising executive and author, describes specific processes for creative problem solving. In the chapter XIX of his book, “Detailed procedures of Brainstorming,” he demonstrates brainstorming as a tool for the creative collaboration of groups.
Brainstorming has been used as one of the most well known and useful tool of creative problem solving. Its fame stemmed from the persistent and solid need to develop and improve productivity of groups. Osborn, too, has drawn a number of tools and methodologies to creative problem solving. His claims regarding brainstorming and creative problem solving approaches are rather bold. In order to support his claims, he developed or asserted three principles of CPS (creative problem solution)
1. Ideation can be more productive if criticism is concurrently excluded. (Fact finding)
2. The more ideas the better (Idea finding)
3. Group ideation can be more productive than individual ideation (solution finding)
That is, based on the CPS, criticism must be excluded from the process in order create a productive thinking or problem solution. Finding a lot of ideas in a group is better than to do it individually. A group using brainstorming can produce more concrete ideas than…

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