Dell Study Essay
Publication Date: 12 November 2010
ID Number: G00208603
Case Study for Supply Chain Leaders: Dell's
Transformative Journey Through Supply Chain
Faced with ever-changing customer needs, product commoditization, unique global requirements and new, low-cost competitors, Dell embarked on a three-year journey to segment its supply chain response capabilities. The company designed its supply chains based on a mix of cost optimization, delivery speed and product choices that customers value, while aligning internally across all functions to execute against this vision.
Dell's market and business strategies changed, requiring the company to move from a single supply chain to a …show more content…
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