Dell Study Essay

3032 Words Jun 3rd, 2015 13 Pages
Research
Publication Date: 12 November 2010

ID Number: G00208603

Case Study for Supply Chain Leaders: Dell's
Transformative Journey Through Supply Chain
Segmentation
Matthew Davis

Faced with ever-changing customer needs, product commoditization, unique global requirements and new, low-cost competitors, Dell embarked on a three-year journey to segment its supply chain response capabilities. The company designed its supply chains based on a mix of cost optimization, delivery speed and product choices that customers value, while aligning internally across all functions to execute against this vision.
Key Findings
Dell's market and business strategies changed, requiring the company to move from a single supply chain to a
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