De Havilland Inc. Case Report Essay
Date of submission: February 2, 2010
Marton’s suitability as a Vendor for De Havilland must first prove that its proposal is realistic in price and does not lack any important elements to efficiently supply the flap shrouds and equipment bay doors to De Havilland. Once that is clarified, De Havilland must ensure that Marton’s is a viable entity that can perform its duties on a long term basis, provide the necessary warranties and guarantees as well as perform to the service levels De Havilland is receiving from their current supplier. In order to not jeopardize any production levels at De Havilland it is recommended that De Havilland use both, their current supplier Dollard …show more content…
Marton’s BATNA is simply that they can walk away and provide competitive pricing to De Havilland competitors.
For De Havilland, it is of great interest to consolidate purchases with one Vendor who can provide flap shrouds and equipment bay doors with cost reductions and the will of offering a long term deal. For Marton enterprises their interest may be for reasons that are not necessarily only in conducting business with De Havilland. Marton is an enterprise owned by a conglomerate called Devon that holds 50 other firms under its belt. Devon’s financials do show a substantial reduction in profitability in the last 3 years with both automotive