Dating Abuse And Its Effects On The Health Of Their Relationship

2020 Words Mar 2nd, 2016 null Page
LoveIsRespect.org produced a public service ad aiming to make people rethink the health of their relationship. The advertisement titled “Dating Abuse Affects 1 in 3 Young People” appeals to young adults in high school to college age groups who are in a relationship. The ad states “Dating abuse affects 1 in 3 young people. You deserve a safe and healthy relationship.” ( The purpose behind this writing is to analyze the LoveIsRespect.org ad, specifically in it’s use of Aristotle’s three appeals. Being a picture meant to tug on the heartstrings, the ad is full of pathos, but it still uses the ethos and and logos appeals to increase the credibility and persuasion of the ad. The ad pictures a collage of several pictures showing a note in the hands of young people with their description of what love truly is. The notes within their hands say a variety of things such as “Love is REALLY listening”, “Love is safe and supportive”, and “Love is respect”. The notes appeal to those who are in a relationship, or are looking to be in one, making them rethink what love actually means to them. Along with the pictures and notes, a very bold statement is placed directly at the top where the eyes naturally travel to after seeing a picture. The title states in a bold font “Dating Abuse Affects 1 in 3 Young People” illustrating that if the reader isn’t in an abusive relationship, there is a strong chance someone they know is currently in one. The ad has a strong overtone of emotion…

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