Communication Barriers Essay

997 Words May 13th, 2014 4 Pages
Communication Barriers and the Role of Social Media Communication as defined by Robbins, DeCenzo and Coulter (2013) is the “transfer of understanding and meaning from one person to another” (pg 328). Barrier, as defined by the Merriam Webster dictionary is “a natural formation or structure that prevents or hinders movement or action”. Thus, communication barriers are obstacles that prevent information from being communicated effectively. In our current workforce, communication is single handedly one of the most important aspects that contributes to the success of a business and its day to day operation. Robbins, DeCenzo and Coulter (2103) emphasize the importance of clear and astute communication and determine that “ineffective …show more content…
In this case, the information was manipulated to look as if it came from the actual sender and then relayed information negatively, just as the hacker was attempting to. The account and the message sent across were manipulated on purpose to pose an ill status of Brian Dunn.
The Role of Social Media The recent advances in technology are quickly reshaping the way business is conducted as more organizations pursue social media as a major form of communication. Jennifer Naeger (2013) concludes that “Ninety-four percent of all businesses with a marketing department use social media such as Facebook, Twitter and Google+ , to increase brand awareness and to communicate with over one billion users on these sites” (para 1). Social media is an operational tactic to reach to a mass amount of people without really having to do anything to get them together. Different forms of social media have their users already established and tapping into these masses is a great to reach many without any effort since the users utilize social media regardless. Jennifer Naeger (2013) says the obvious advantages of social media is that it can act as a portal of customer service and give an organization the additional opportunity to interact with its customers about its products, customer complaints and customer satisfactions. In addition to that, social media marketing campaigns are also much less expensive,

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