Essay about Case Study for Kingdee

3284 Words Nov 10th, 2014 14 Pages
Kingdee

Q.1 What are the distinctive management competence and business practices that enabled Kingdee to be successful in the past and how will these need to be changed or further developed in the future? (You need to have a view on what are Kingdee’s future business challenges.) Stages | Business Model | Management Competence | Business Practices | Startup | A/C | ●Attractive compensation for "Hukou" to hold talents
●Green Light" to satisfy employees
●“Five winner sons” method to motivate staff | ●Financial application based on Windows 95
●Success in securing venture capital | Rapid Growth | ERP | New core value "care, integrity and innovation" to keep innovation | ●Changes in ERP products
●IPO and acquisition | Strategic
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The company also makes many detailed policies to realize the concept. It creates better work and living environment for the staff through activities like parent-child paradise; Some actions like intranet BBS and blogs, etc. are also taken to create an open atmosphere; In the aspect of career development, Kingdee has a dual-path system-managerial path and expert path for employees to choose, which is called a platform “without ceilings or walls” for employee’s growth; Tutor system appoints every new employee a tutor to help himself; The reimbursement of books and exams for professional certificates encourages employees to acquire new knowledge. From the history of Kingdee’s management, we can easily conclude that Kingdee has been always regarding its employee as the core assets and trying all methods to hold talents and accelerate their growth within the company. The management competence ensures the effectiveness and efficiency of the organization. This is a critical reason why Kingdee could achieve considerable success in different stages. Business practices: * Entrepreneurial Period: 1992-1998 Kingdee’s business practices at different stages have something in common. That is, Robert Xu, the CEO of this company can always predict the trend and well adapted to the ever-changing era. 1. Financial application based on Windows 95 In 1994, Microsoft launched Windows 95 system. Kingdee foresaw the upcoming surge of windows and the decline of DOS.

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