Essay Amap - Avocado Hass

2259 Words Jul 11th, 2013 10 Pages
Proceedings VII World Avocado Congress 2011 (Actas VII Congreso Mundial del Aguacate 2011). Cairns, Australia. 5 – 9 September 2011

AMAP
Avocado Marketing and Promotion Working group
(former name: AMAPWG)

Unique model of global co-operation
Presented by: Gabi Naamani Agrexco Tel-Aviv, Israel

Sept. 2011, Cairns, Australia

AMAP – Unique model of global co-operation
Gabi Naamani, Agrexco Tel-Aviv

AMAP (former named AMAPWG) – Avocado Marketing and Promotion Working Group - is voluntary organization of Avocado producers and exporters from numerous countries that identified “Mutual interests in developing the Avocado consumption”. The main goal is to develop and extend the Avocado consumption in Europe, along with inspection
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These participating countries are AMAP members and the project is an extra outcome of "AMAP spirit".

AMAP is a voluntary organization of producers and exporters from numerous countries that identified “Common interests in developing the Avocado consumption”. The main goal is to inspect and develop the Avocado consumption in Europe. Beside - domestic markets in the producing countries and other markets as well, where applications in one end can be copied and be applied in another area.

AMAP – Members from 15 Countries

Israel Spain Argentina Brazil Chile Colombia Mexico Peru Dominican Rep. USA (California)

Kenya Morocco South Africa

Australia New Zealand

Unique model with special motto:
“Cooperation of Competitors” from all over the world, with mutual understanding that it is much more beneficial “to act together on enlarging the cake than to fight on its slices”.

Formal Structure and Functions of AMAP (1)
Background The Avocado Marketing and Promotion Working Group (AMAPWG) made its first steps at the 4th World Avocado Congress held in Uruapan, Mexico 1999, at an informal meeting of avocado exporters. At that meeting it was agreed that relationships between countries supplying avocados to Europe and the UK needed to be strengthened, and that sharing of certain marketing information would be to the

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