Aldous Huxley 's Brave New World And Kirby Ferguson 's Everything

795 Words Nov 19th, 2014 4 Pages
Social Conditioning; Warning, We Have All Become Basic
In this paper I will use Aldous Huxley’s novel Brave New World and Kirby Ferguson’s Everything Is A Remix, to argue that we are socially conditioned to like, think and believe certain things by our environment. And while that may be beneficial in certain circumstances, on a collective level it brings us down as individuals, and therefore as a society.

We are resistant to change. We like comfort, and we can only be comfortable when something is familiar to us. It should be no surprise that the technological advances most quickly adopted are the things that we already have some exposure to. The iPhone 6 may be a new piece of technology, but it is still an iPhone, something many of us have used for years. Those who produce items for our consumption are aware of this pattern: and it is not exclusive to physical products but even those that are entertainment based. Whether they flash commercials at us, add a new color, or play that catchy song over and over, it is all in a desperate effort to get us to be familiar with their product. Unfortunately, once this happens the work is almost complete. Similar to how the agonizingly repetitive pop song that we all originally hated and scoffed at, is now one that we love, the industries are capitalizing on our resistance to true novelty. In Huxley’s, Brave New World, we see this concept in the social conditioner they employ most often, hypnæpadia, or the repetition of moral…

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